Augmented Reality (AR) is a visualization tool that enriches the user’s physical surroundings by overlaying digital information and media such as images, audio, videos, and 3D models onto the camera’s view of smartphones, PCs, tablets, and smart glasses. Because of the leaps in this technology in the past few years, some of the most innovative marketing minds in the world have begun to harness its powers and shape the world around their products and deliver interfaces that will change the way consumers shop.
In the retail industry, with traditional packaging, customers are limited to the information they can glean from the packaging itself, which means that companies are limited to what information they can choose to share. With packaging being ephemeral by its very nature, AR allows brands to stay relevant by updating content, messaging, design, and promotional offers at the click of a button. This way, AR can instantly provide consumers with an immersive and engaging experience.
What makes indiroot different from other common marketplaces is its ability to help indigenous communities to promote, present, and develop their heritage, history, customs, and languages, to name a few, through narrating them in the form of AR content. In addition, we will help indigenous businesses, artists, and artisans to make a name for themselves by being able to present their products in 3D and also through Augmented Reality.
Here you can experience how AR works in indiroot. If you are on a desktop, you can scan the QR code with your cellphone to go to the AR environment. If using a cellphone, simply click on “Enter AR”. Then, you will see a Hand Crafted Mug, superimposed onto your real surroundings!
To create an engaging experience for users, gamification elements are used in creating AR content. Gamification is the process of incentivizing people’s engagement in non-game contexts and activities by using game-style mechanics. The gamification elements that we use in indiroot include but are not limited to:
– Placing mystery boxes to encourage users to follow the desired direction
– Surprising users with unexpected and random rewards
– Offering users time-dependent rewards at specific times (such as their birthdays) or providing them with rewards that are only available for a specific period of time
– Holding time-to-time competitions between users, which among all, can be an opportunity to win a big reward
– Allowing users to choose their path through branching choices in the AR narrations
If you are curious about how AR works in indiroot or are an indigenous artist or business owner interested in presenting your hand-made products in the AR world, please contact us!